Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers.

-Financial Times

In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller,The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. InLoyalty Rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.

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